Marketing: The Struggle Is Real

The struggle is real when it comes to marketing and how to get your business rolling at first. But do not worry any longer, we have three breakthrough ideas on how to market your horse business. 

How do you get your business into the community?

As this is the most important aspect that you must know. Did you know that the community may need you and not even realize it? This is why it is so important to figure out who you are trying to market it and why which we will talk about later in this blog. But the question you are probably asking is: “Why should I listen to you?” Well, we have been in this business for ten years now, and at first, we did it ALL completely wrong. Now, we have managed to work with various organizations such as Calgary Board of Education, Mount Royal University, Siksika Medicine Lodge and we have landed a lot of contracts, which was something that was not easy at first and took time. We want to help you to get your business thriving and saving you as much time as possible. We struggled through this all to help you! Three ways to market your business is through trial and error, understanding your target market and business day. 

Trail and error, let me tell you… We were good at this one.

Did everything wrong, just to help each and every one of you. The best way to get your business rolling is through hands-on experiences and going out and trying new things such as different ways to network which could be through newspapers, journals or simply just talking to different people. Through this, you will be able to determine what is engaging people who will help you to look at what is pulling people in and what is not, as this will help you to determine what you need to change and what you should keep up with. It is important not to get discouraged with something not going right because this is the biggest part of marketing. Everything cannot always go right or as planned, we must learn from this. It is all about quality over quantity, which in time will come easily to you once you find the quality people you want to market it to. Once that is determined, you will begin to understand your target market. 

Understanding your target market is essential.

If you do not know who you are marketing to, that means you are marketing to everyone which means you are getting quantity and not quality It is important to figure out what kinds of groups you want: which age group, sex, people etc. Who is that person you want to help? What attracted you to this business? These would be similar people to how you became attracted to the business. If you can determine this, you will begin to find people who want to follow your market and become apart of it. Lastly, ensure it is about passion and not money when marketing. Do not just do it for the money but rather do it for what drove you to be wanting to work with the horses. 

Finally, we provide a business day within our certifications which is so exciting because everything we went through will help you to know what not to do. We give you everything you need such as, how to give a presentation, words to use and much more. We do not want you to have to recreate the wheel. By having these business pieces in there, you will know exactly what to do and how to get started. If we do not understand who it is in our community and who we need on board, we will not thrive. Honestly, once you get two to three organizations a week and you will have a living for the rest of your life. But first, you must find those quality people that you need. Lastly, we are always researching and making sure we are staying up to date with how to market which saves you that timepiece. We are always sharing new information and are there for you during every step of the way.